Privacy Policy
Last updated: October 26, 2023
Solar Spot Lights ("we," "our," or "us") operates the website https://solaroutdoorspotlight.com (the "Site"). This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from the Site.
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal details, or other payment service information), email address, and phone number. We refer to this information as "Order Information."
When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.
2. How We Collect Your Personal Information
- Directly from you: We collect information you provide to us when you create an account, place an order, subscribe to our newsletter, respond to a survey, or communicate with us.
- Automatically through technology:
- Cookies: We use "cookies," which are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.
- From third-party services: We may receive information from third-party services, such as payment processors or analytics providers, to help us process orders or understand user behavior.
3. How We Use Your Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We may also use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
4. Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:
- We use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We use payment processors like Stripe or PayPal to process payments. Your payment information is securely handled by these third parties.
- We use shipping carriers (e.g., USPS, UPS) to deliver your orders. We share your name, address, and contact information with them for delivery purposes.
- We use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We may share your Personal Information with advertising partners such as Meta (Facebook), TikTok, or Snapchat to deliver targeted advertising based on your interests and interactions with our Site.
- We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
5. Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
6. Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
7. Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
If you are a California resident, under the California Consumer Privacy Act (CCPA), you have the right to request access to your personal information, request deletion of your personal information, and opt-out of the sale of your personal information. To exercise these rights, please contact us at support@solaroutdoorspotlight.com.
8. Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
9. Children's Privacy (COPPA Compliance)
Our Site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from children under 13. If you are a parent or guardian and believe that your child has provided us with Personal Information, please contact us at support@solaroutdoorspotlight.com, and we will take steps to delete such information from our systems.
10. Changes to This Privacy Policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
11. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@solaroutdoorspotlight.com.